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Maxon Introduces Real-Time Rendering for Architects

As the official partner of Maxon in the Middle East, Mediasys is proud to support the launch of Maxon’s new real-time rendering platform tailored specifically for the AEC (Architecture, Engineering, and Construction) community. Maxon, known for developing some of the industry’s most powerful yet accessible tools for 2D/3D design, motion graphics, and VFX, is now extending its cinematic rendering power to professionals in architectural visualization (ArchViz).

Purpose-Built for AEC Workflows

Maxon’s technology has long supported the creative industries—from movies and gaming to product design and animation. Now, Maxon is putting the same high-end rendering technology into the hands of architects and interior designers. This new solution is built on Cinema 4D and Redshift, and is optimized for real-time workflows in architecture and design.

With native integration into Vectorworks, users can preview, render, and iterate in real-time, then export final assets with cinematic visual quality without leaving their design environment.

Seamless Integration with Vectorworks

The solution is engineered to work smoothly with Vectorworks BIM, offering users:

  • Real-time architectural rendering

  • Smart asset libraries for realism

  • Cross-platform support for both Mac and Windows

  • Native plugin integration with simple, intuitive controls

This means no more clunky workarounds or plugin juggling. Just one powerful toolset, built to make architectural storytelling both faster and more expressive.

As David McGavran, CEO of Maxon, put it:

“We’re giving architects a powerful yet intuitive tool that elevates their work visually, without adding complexity.”

Why This Matters for Architects and Designers

If you need more than 32 Dante audio channels, AJA offers two variants to extend the DANTE-12GAM’s capabilities: the DANTE-12GAM-TR-LC, which includes an LC fiber SFP, and the DANTE-12GAM-TR-BNC, featuring a BNC SFP. Both models support up to 64 channels of simultaneous audio bridging and provide greater flexibility for longer-distance signal transport, making them ideal choices for large production trucks, broadcast facilities, and complex installations.

Designed for the Broadcast Industry

Architects can now express design intent more clearly—with emotional and cinematic visual fidelity. Whether you’re presenting a client walk-through, producing stills for review, or generating content for public presentations, Maxon’s new solution lets you do it all in less time and with greater impact.

Key advantages include:

  • Faster iteration with real-time previews

  • High-end rendering via Cinema 4D and Redshift

  • Advanced visual effects and post-processing

  • Immersive outputs like walkthroughs and flythroughs

  • Simple export pipeline from BIM to render

For professionals working across site planning, conceptual design, and final visualization, this all-in-one approach saves time and improves results.

Maxon and Vectorworks: A Stronger Design Ecosystem

This release is the result of tight collaboration between Maxon and Vectorworks, with user feedback guiding the design. The integration is built for longevity—with feature parity across Mac and Windows, and a roadmap that includes support for additional design platforms in the future.

According to Dave Donley, Senior Director of Rendering at Vectorworks:

“We’re reducing friction in the design-to-visualization process… This integration will introduce powerful new features that streamline workflows and enable designers to fully express their vision.”

Designed for Today, Ready for Tomorrow

This isn’t just a plugin—it’s the first phase of Maxon’s broader push into architectural design. While the current focus is on Vectorworks, future expansions will bring real-time rendering to other major CAD and BIM platforms—building a connected ecosystem for architects and designers across the board.

For teams already using Cinema 4D or Redshift, this update fits right into existing workflows. And for new users, it offers an easy on-ramp to one of the most powerful rendering pipelines in the industry.

Available in the Middle East Through Mediasys

As the authorized Maxon partner in the Middle East, Mediasys brings this technology to architecture firms, studios, and design professionals across the region. With over two decades of experience serving AEC and media markets, our team provides:

We’re here to help firms upgrade their visualization workflows without disrupting their current design pipeline.